Westwing
Improving the Shop Navigation
Role
UI/UX Designer
I was part of a design team that handled extensive user research campaigns, user interface implementations and A/B tests to determine the best solutions for the shop navigation
Overview
We push customers into a world that has great products in some categories but abysmal offerings in many other categories. This was a globally suboptimal decision as customers might think that this is the whole offering in some categories, and they never actually go to the full offering incl. 3rd-party brands, and then they have a bad impression plus we create less GMV.